sirpaulsbuddy and I decided tonight to sponsor a new competition. The task is simple enough – we’re looking for new neo-con euphemisms. Entrants are asked to take a word or term that is thoroughly negative in connotation (examples would include things like “poverty,” “rape,” “quadriplegic,” “murder,” “ignorant,” etc.) and develop a new term that neutralizes the negative connotation or, even better, spins the term into something that’s actually good. For instance, turning “global warming” into “climate change” would be a case of neutralization. Somehow managing to turn “marauding band of mass murdering thugs” into “Freedom Fighters,” as Reagan’s folks did back in the ’80s, that’s a class A case of accentuating the positive.
Post your entries to the comment thread, and we’ll eventually name a winner. We don’t have any money to offer as a reward, but the best entrants will certainly be bestowed with a great deal of cultural capital, which they are then free to spend as they see fit.