Texas A&M unhappy Seattle fans called ’12th man’
FORT WORTH — The Seattle Seahawks are facing the Pittsburgh Steelers in the Super Bowl, but they have an off-the-field battle brewing with Texas A&M.
School officials are upset with the Seahawks’ use of the “12th Man” theme to recognize their fan support. A&M has legal claims to the “12th Man” moniker, a school tradition that dates to the 1920s.
A&M has twice registered trademarks for “The 12th Man” label — in 1990 and 1996 — that include entertainment services, “namely organizing and conducting intercollegiate sporting events,” and products, such as caps, T-shirts, novelty buttons and jewelry.
Athletics director Bill Byrne said this week he’s received e-mails from A&M supporters complaining about the Seahawks’ “brazen use of the 12th Man theme at their home playoff games.”
Byrne said A&M has contacted the Seahawks about the issue. He said he wrote the Chicago Bears and Buffalo Bills in the past about halting their 12th man themes once the university made them aware of the trademark registrations.
Byrne said Seattle, though, “has been slow-rolling us.”
The university’s last resort is to take the Seahawks to court, but Moore said A&M is not prepared to do that yet.
“What we hope is that the normal course of action will work, and that they’ll choose to recognize our ownership of the trademark,” he said.
Unfortunately for Texas A&M, I own the legal rights to the letter “A.” Up until now I’ve been willing to let the Aggies (and the rest of you) use it, but this case has made me more aware of the need to protect my trademarks. So this week I’ll be talking to my attorney about the possibility of filing a cease and desist order with the school.
This means the rest of you need to start making arrangments for a suitable replacement letter. I expect this to hit hardest in the state of New Jersey, where the first letter of their alphabet is “Fuckin’ A.”
My lawyer will be in touch, you scofflaw bitches.