Can enviro groups find shared language and values?

A few months back I did some work for a client interested in building a broadly based community around sustainability. A stated concern was the desire to build a coalition that spanned all political groups in the US. The general goal of saving our environment shouldn’t be a concern only for progressives; however, there was a strong suspicion that non-progressive groups would resist any form of the word “sustainability,” perceiving it as some kind of “liberal code” signifying any number of things they were opposed to.

The environmental movement has, of course, been progressively driven, and it has evolved a vocabulary that probably correlates with other progressive political concerns. (More…)


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